“A logo is more than just a brand’s signature. It’s a statement, a promise, a story in miniature. For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into a mark that feels fresh but familiar. The result? An emblem with a past, a future, and a very polished “U.” - Universal Geneve

For the online Magazine of Universal Geneve about the history of their Brand and Logo we could animate and show the design-changes over time of the iconic Universal logo, using precise, dynamic and highly detailed minimalist motion design to underline the intricate and micro-precise world of watch-making.